SHUBHRA MOTGILL

Led growth initiatives and strategic partnerships, driving user acquisition and market expansion for early-stage tech products across SaaS, eCommerce, and travel sectors.

• Forged and cultivated high-impact strategic partnerships with key registrars (e.g., Namecheap, Dynadot) and career-focused platforms, significantly driving user growth and generating long-term ecosystem value.
• Spearheaded initiatives to expand premium domain inventory and activate partner channels, resulting in substantial increases in premium sales and overall revenue contribution.
• Directed successful market entry strategies into emerging regions, including India and China, by leveraging regional partnerships and tailoring growth approaches to build early traction and brand awareness.

Strategized and executed comprehensive full-funnel digital marketing campaigns across key international markets, significantly increasing customer acquisition, brand awareness, and organic growth.

• Developed and executed comprehensive full-funnel digital marketing campaigns across key international markets, including the US, Europe, and India, driving significant market penetration.
• Drove a 35% increase in customer acquisition and a 6% increase in brand awareness by optimizing targeted marketing efforts.
• Orchestrated innovative, high-impact influencer campaigns on YouTube, achieving positive Net Present Value (NPV) and capturing 5% of the E-commerce YouTube market.
• Accelerated domain adoption through strategic partnerships with high-value influencers, newsletters, and effective digital campaigns.
• Directed a team to achieve ambitious SEO and Content KPIs, increasing organic traffic from 0 to 2 million within three years.
• Outperformed major competitors like Shopify and Wix in organic search rankings for a significant number of high-value keywords.

Managed and optimized marketing funnels, identified growth levers, and co-led Go-to-Market strategies, significantly reducing Customer Acquisition Cost (CAC) by 35%.

• Monitored industry trends and competitor activities, proactively adjusting marketing strategies to maintain a competitive advantage and inform GTM initiatives.
• Identified and implemented new growth levers, successfully reducing Customer Acquisition Cost (CAC) by 35%.
• Managed and optimized the entire marketing funnel and customer lifecycle, leading Conversion Rate Optimization (CRO) and multivariate experiments to improve user journeys.
• Co-led the Go-to-Market (GTM) strategy for a new E-commerce product, encompassing targeting, segmentation, market research, and messaging frameworks.
• Collaborated with the Consumer Insights team to map user journeys and conduct in-depth market research, providing critical insights for strategic decision-making.

Executed high-performing digital campaigns across major platforms, consistently exceeding industry benchmarks and enhancing campaign efficiency by 20% through process automation.

• Executed high-performing digital campaigns across platforms like Facebook, Google, and YouTube, consistently exceeding industry benchmarks by 2.5x to 3x in key performance indicators.
• Streamlined and automated daily marketing processes, enhancing overall campaign efficiency by 20% and optimizing resource allocation.
• Analyzed campaign performance data to identify optimization opportunities, contributing to continuous improvement in ROI and strategic decision-making.

Supported diverse digital marketing initiatives for a broad client portfolio across B2C and B2B startups, contributing to digital strategy and driving measurable campaign results across various verticals.

• Collaborated with a diverse portfolio of B2C and B2B startups and established brands across Travel, E-commerce, and EdTech verticals, demonstrating versatility in client management.
• Contributed to digital strategy, media, and account planning for flagship clients, overseeing campaign delivery and driving measurable results.
• Executed a wide range of digital advertising campaigns, including Universal App Campaigns (UAC), Shopping ads, catalog sales, conversion-focused ads, lead generation, and Amazon ads to achieve specific client objectives.